The Golf Gadfly
The Golf Gadfly interferes with the status quo of golf by posing novel, potently upsetting questions, usually directed at authorities.
The golf chasm is that gaping hole that many of us fall through during our busy adult years that prevents us from playing as much golf as we’d like to play. HELP golfers escape the chasm.
In the Internet age, every one of us is bombarded with an ever increasing number of marketing messages, making it harder and harder for individual businesses to get and hold our attention. How are daily fee golf course operators coping with this marketing maelstrom? We studied the marketing habits of 200 Upper Midwest daily fee golf course operators and share the details with you here.
There are few topics that get golf course owners/operators more emotional than 3rd party tee time booking systems. The IGDB is a better mousetrap… you might call it the first ‘2nd party’ tee time booking system. This is the first chapter in what will be a long, interesting, lucrative journey for golf course owners.
Will golfers who receive more invitations to play get to the first tee more often? Join the Golf Gadfly in a gedankenexperimente on this important question.
Put your thinking cap on as we discuss the phenomenon of Virtual Country Clubs (VCCs), which are likely to have a significant impact on your golf market. That impact could help you or hurt you… depending on how you play your cards.
If you’re shopping for a new tee sheet system (or even if you’re not), use this post to save some time in getting your bearings.
Our survey of Internet Tee Time Booking software by ~12,000 US public courses is complete. Here are a bunch of facts and some opinions.
I visited 12,000 golf course websites in 90 days… read this post for some insights from my “travels”.
I couldn’t get Elvis Costello’s “All This Useless Beauty” out of my head while watching some recent PGA Tour Events. Check out this post to find out why.
Here’s a bombshell… in the past 18 months 28% of GolfNow’s Internet booking customers have defected to other vendors! Check out this post for the details of the most comprehensive study of golf tee time software market share ever done.