The Golf Gadfly
The Golf Gadfly interferes with the status quo of golf by posing novel, potently upsetting questions, usually directed at authorities.
To paraphrase Churchill, email marketing is the worst form of direct marketing, except for all the alternatives. Check out the Gadfly’s research on best practices for email marketers.
This parable should sound familiar to golf course owners/operators… you are living this dream/nightmare. Will it turn out as the Gadfly has predicted?
Multi-course membership programs like The Public Country Club are evolving rapidly in several US Metro Areas. What is the impact on golf course financial performance?
Get out the crystal ball and join the Golf Gadfly in speculating on who is going to fare the best in the Tee Sheet Wars as we head into 2019… the Gadfly provides you with a lot of facts and opinions as food for thought for your own predictions.
During the Golf Gadfly’s immersion in the corporate world, he saw it all… and it lead to the development of a theory of human behavior that divides us into two categories… which type are you hiring?
What do Bob Seger and the golf industry’s growth dilemma have to do with one another? More than you think.
The golf chasm is that gaping hole that many of us fall through during our busy adult years that prevents us from playing as much golf as we’d like to play. HELP golfers escape the chasm.
In the Internet age, every one of us is bombarded with an ever increasing number of marketing messages, making it harder and harder for individual businesses to get and hold our attention. How are daily fee golf course operators coping with this marketing maelstrom? We studied the marketing habits of 200 Upper Midwest daily fee golf course operators and share the details with you here.
There are few topics that get golf course owners/operators more emotional than 3rd party tee time booking systems. The IGDB is a better mousetrap… you might call it the first ‘2nd party’ tee time booking system. This is the first chapter in what will be a long, interesting, lucrative journey for golf course owners.
Will golfers who receive more invitations to play get to the first tee more often? Join the Golf Gadfly in a gedankenexperimente on this important question.