The Golf Nomad
The Golf Nomad believes that variety is the spice of golf… he plays 50+ courses a year and shares his most interesting experiences here.
The Golf Marketing Alliance
Want to help golf course operators convert $100M/year of costs into $100M/year of revenues? Join the Golf Marketing Alliance evolution.
The Golf Gadfly
The Golf Gadfly interferes with the status quo of golf by posing novel, potently upsetting questions, usually directed at authorities.
Food For Thought
Give us just 5 minutes per week and he’ll give you some serious food for thought about growing the greatest game ever invented.
Apparation LLC Intro
Apparation LLC is a G3 company… obsessed with helping to Grow the Game of Golf. Learn more about us here.
Several months ago I wrote to you about the rumors that GolfNow, the largest golf course management software company, was in negotiations to buy #2 (EZLinks). This week the other shoe dropped… NBC Sports (parent of GolfNow) announced that they have acquired EZLinks. What does this mean for course operators? #1 – My sources are pretty good… if I tell you in the future that I’m hearing rumblings about a significant change… don’t doubt me. #2 – Don’t worry… the GolfNow/EZLinks combination will not result in a monopoly in the golf course management software market. Click here to read the analysis of the situation we wrote in June (“Monopolies Suck… and Then They …
Have you noticed the game of SurveyMania that consumer services companies are engaged in these days? Every time I take an airline flight, I get an email survey asking me to rate the experience. The same is true for hotel stays, car rentals, automobile repair/service visits, doctor and dentist appointments, etc. EVERY TIME. Many call centers employ the same strategy, trying to get me to stay on the line to answer a few questions after a call to make a reservation or get an answer to a question. I’m receiving the surveys from both giant companies (e.g., Delta Airlines) and small ones (my local car dealer). I thought it …
If you’re a course operator in my neck of the woods, the snow is on the ground and 2019 is in the books… no one will be putting a peg in the ground on your first tee until well into 2020. It’s that time of the year to sit back and THINK for a bit and formulate your plans for 2020 so you’ll have time to implement your changes before spring. Some would argue that December is the most important month of your year… good planning now could make a substantial difference in your results next year. One decision that every Upper Midwest golf course operator faces this time …
When I was a kid, I remember calculating how old I’d be when 2000 arrived and it seemed like forever away. Now here we are in 2020. Happy New Decade. What does your 2020 vision reveal? Will the golf industry continue to shrink slowly as the attention span of the younger generation shrivels and as economic realities evolve to make it impossible to justify devoting 100+ acres of prime real estate to golf? Or are we on the cusp of a ‘Roaring 20s’ for the industry where the providers of the greatest game ever invented find a way to restore positive growth? I don’t know for sure… neither do you… all …
Use this post to find a treasure trove of information about Apparation LLC and its portfolio of products and services.
These are the pioneers who are leading the way in the Land of Lakes Golf Marketing Alliance, listed in the order that they made the commitment: Deer Run (Victoria, MN) The Links at Northfork (Ramsey, MN) The Wilds Golf Club (Prior Lake, MN) Dahlgreen (Chaska, MN) Chisago Lakes (Lindstrom, MN)
Should we be doing more to help young golfers stay engaged in the game as they enter adulthood?
Monopolies are not built to last. No matter how strong a position a competitor may hold at any point in time… staying on top is often harder than getting there in the first place.
We continue to watch the evolution of the golf course management software market… here are the results of our most recent research… with much more coming in September.
Have your digital assets been tidied up recently? If not, give them a good scrub.