It was 1977… I was 21 years old and living large during a college semester in London. Punk rock had arrived and the Sex Pistols were scaring the bejesus out of people. Punk wasn’t really my thing, so my buddies and I got our rock and roll fix one night watching Bob Seger and the Silver Bullet Band at the incredible Rainbow Theatre.
Seger got the biggest cheers of the concert for “Night Moves”, featuring some of the most memorable lyrics in rock and roll history:
“We weren’t in love… oh no far from it.
We weren’t searching for some pie in the sky summit.
We were just young and restless and bored…
living by the sword.
And we’d steal away every chance we could…
To the backroom, the alley or the trusty woods.
I used her, she used me, but neither one cared…
we were getting our share.”
Flash forward to 2018 (omg, has it been 41 years?!?… seems like it was yesterday).
You’re probably wondering what the heck this has to do with today’s golf industry.
#1, it turns out that Seger is a golf addict… he even played a pro-am with Tiger Woods a few years back.
#2, golf course operators in MSP will be channeling their inner Bob Seger in 2019 as they participate in the IGDB Marketing Co-Op. After using the Marketing Co-Op to improve their collective results, they may well be singing…
“I used them, they used me, but neither one cared… we were getting our share (of extra revenue).”
If you want to learn more about how you and your peers can ‘use one another’ to your mutual benefit, click here to head over to another post on this blog for the latest on the IGDB Marketing Co-Op.