Apparation LLC and the forward-thinking golf course owners/operators behind the Internet Golf Course Database (IGDB) Marketing Co-Op program are on a mission.
We aim to turn $100M of cost into $100M+ of revenues for US golf course operators and to provide golfers with an unprecedented level of convenience when booking and organizing their upcoming games.
What is the IGDB Marketing Co-Op?
It’s the future. The IGDB Marketing Co-Op is a marketing co-operative governed by golf course owners that gives golfers the convenience of one-stop shopping, gives golf course owners an extended marketing reach and avoids the pitfalls inherent in the 3rd party tee time booking platforms of the past… no need to barter, no requirement to discount, no 3rd party brands dis-intermediating you from your customers.
How does it work?
The Co-Op provides golfers with a single portal through which they can book tee times on many courses. But there’s much more than just 3rd party booking. Every feature is carefully designed to provide convenience to golfers so that they squeeze a few extra rounds into their busy schedules. Services such as Tee Time Booking and Find a Game can be accessed by golfers through links from your own branded website or app or Facebook page… enhancing your brand and increasing the stickiness of your customer relationships. Nomadic golfers can also access Co-Op services through a consumer brand (GroupLooper) that will be operated in strict compliance with the governing rules established by the Co-Op governing board.
Why should you participate?
The investment is small. The potential returns are large. Just focusing on tangible numbers, a $1,500 per year investment can easily yield $50k+ in benefits… even minimal use of the co-op capabilities should yield a 10x return. The intangible benefits might be even larger… golfers will no longer be looking at brands like GolfNow to be their ‘go to’ source for help with their golf planning… you can provide them with everything that they need and create very sticky, long-lasting relationships.
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We hope you will be joining the team soon… keep reading for details on how the Co-Op is being set up for success when it launches in early 2019.
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WHY IS THE IGDB MARKETING CO-OP NEEDED?
Individual golf course owners do not have the scale to compete with the marketing muscle of large consumer organizations.
5,000+ US golf courses trade tee times worth $100M+ per year to 3rd party tee time networks that use these tee times to insert themselves between golfers and golf course operators. Brands such as GolfNow and Golf18 offer golfers the convenience of one-stop shopping and are accumulating the largest databases of golfer information. Ask any marketing guru and they’ll tell you… “he who has the biggest database wins”.
Golf course owners/operators have ceded the high ground in the marketing wars and are training golfers to consider 3rd parties as their trusted source for golfing opportunities. This brand erosion has a corrosive impact on the stickiness of golf course operators’ relationships with their core customers and on their bottom lines.
Golf course owners can regain the upper hand in the battle for the hearts and minds of golfers and can win the ‘size matters’ database battle by creating and operating a marketing co-op managed by an honest broker that has the best interests of golf course owners as its first priority.
Golf course owners will collectively spend significantly less to extend their marketing reach and will reap larger benefits for their spending. They will be able to focus more resources on creating appealing value propositions for golfers. They will also control an asset that can be used to generate substantial advertising, sponsorship and access fees and will create industry infrastructure that stimulates the creation of valuable new solutions for the golf industry and overall industry growth.
And better yet… all of this can be done while providing golfers with an enhanced level of convenience. Let’s make it easier for golfers to get to the first tee and generate a true win-win for golfers and golf course owners/operators.
The collective benefit to US golf course owners should exceed $100M per year.
We are calling the mechanism to achieve these benefits the IGDB Marketing Co-Op.
The Co-Op will leverage several pieces of proven software such as the Internet Golf Course Database (with over 36,000 golf courses in its directory) and GroupLooper® so it can be implemented quickly, cost-effectively and with high quality.
WHAT DOES THE IGDB MARKETING CO-OP DO?
Use the links below to view details about the Marketing Co-Op… dig as deep as you want. Because the Co-Op is governed by course operators, we’re committed to being very transparent about all aspects of the operation.
IGDB MARKETING CO-OP BRIEF – a synopsis of this groundbreaking program – Click here
MARKETING CO-OP SERVICES – a more detailed description of the six major services that comprise the Marketing Co-Op – Course Directory, Tee Time Exchange, Find a Game, Best Value Hotline, Offers You Can’t Refuse, Ad Network – Click here
CONNECTING WITH GOLFERS – a description of the strategy for ensuring that a critical mass of golfers are aware of Co-Op services – Click here
FAQS – a comprehensive list of questions posted to date by prospective Co-Op members and investors – Click here
Soon, we will be adding a link listing a tally of course owners/operators that have made a commitment to participate in the program in 2019.
The other posts within this Blog stream also contain a wealth of information about the IGDB Marketing Co-Op program.
If you are interested in becoming a Member or Investor… or even if you just have some additional questions…
Contact Mike Dickoff of Apparation LLC at 612-889-6710 (call or text) or send an email to firstname.lastname@example.org